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The Roller Coaster That Is Network
Marketing
The MLM Success/Failure Reasons Curve
Most people new to network marketing will go through a roller
coaster of emotions in the early days that will ultimately lead
to Success or Failure.
The 4 phases in Network
Marketing
Phase 1 -
Excitement - You are either introduced to
your new network marketing business or you find it online. You
are so excited. You set up your website, you listen to all the
conference calls, you talk to your friends and family with the
highest level of excitement. You believe that you have finally
found THE opportunity you have been looking for which will
transform your future. The company has the best leadership,
best compensation plan and best training (at least that is what
your sponsor tells you). You may even spam your email list and
social media contacts (again!) or spend lots of money on
advertising. You might get a few leads or news reps and the
excitement goes on for a few months.
Phase 2 -
Disappointment/Challenges - After a few
months of working really hard, you do not see the results or
the income you were expecting. Where is that 5 figure monthly
income you were hoping for? Some of your downline team members
decide to quit or do nothing. You also lose a money advertising
and marketing your network marketing business. Now you have
doubt. You question your belief in yourself that you can make
this work. You also have doubt about the company and the
people. In fact you start to blame the product, the company,
the management, the systems and just about everyone and
everything for your failing. This is the turning point. You
either stay put or quit.
Phase 3 - Failure or Jump into
Another Opportunity - Unfortunately 97% of
network marketers choose this path. They either move back to
their comfort zone and continue to work for their boss or they
find another new business (usually in prelaunch) hoping that
they will make it big next time. Of course this new business
has better potential, better pay plan, bigger market and better
training… of course….
Phase 4 - The Fight for
Success/Financial Freedom - 3% of network
marketers know that challenges and disappointment is part of
life. They also know that failure is a stepping stone for
success. They try to evaluate the situation, learn new skills
and improve themselves and overcome the obstacles the
encounter. They might decide to move on to a new business, but
only after proper evaluation and assessment of the new company,
based on fact and informed decision. After trial and errors as
well as continuously improving themselves, they finally achieve
the success they deserve.
The important thing to remember is ultimately you are
accountable to yourself for your success or your failure in
network marketing. You actions or inactions will determine
which it will be for you.
You may have heard it before but "Winners Never Quit and
Quitters Never Win!"
by Shush Arya -
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Source: http://www.shusharya.com
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