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The
Roller Coaster That Is Network Marketing
The MLM Success/Failure Reasons Curve
Most people new to network marketing will go through a roller coaster of emotions in the early days that will
ultimately lead to Success or Failure.
The 4 phases in Network Marketing

Phase 1 - Excitement - You are either introduced to your new
network marketing business or you find it online. You are so excited. You set up your website, you listen to all
the conference calls, you talk to your friends and family with the highest level of excitement. You believe that
you have finally found THE opportunity you have been looking for which will transform your future. The company has
the best leadership, best compensation plan and best training (at least that is what your sponsor tells you). You
may even spam your email list and social media contacts (again!) or spend lots of money on advertising. You might
get a few leads or news reps and the excitement goes on for a few months.
Phase 2 - Disappointment/Challenges - After a few months of
working really hard, you do not see the results or the income you were expecting. Where is that 5 figure monthly
income you were hoping for? Some of your downline team members decide to quit or do nothing. You also lose a money
advertising and marketing your network marketing business. Now you have doubt. You question your belief in yourself
that you can make this work. You also have doubt about the company and the people. In fact you start to blame the
product, the company, the management, the systems and just about everyone and everything for your failing. This is
the turning point. You either stay put or quit.
Phase 3 - Failure or Jump into Another Opportunity -
Unfortunately 97% of network marketers choose this path. They either move back to their comfort zone and continue
to work for their boss or they find another new business (usually in prelaunch) hoping that they will make it big
next time. Of course this new business has better potential, better pay plan, bigger market and better training⦠of
courseā¦.
Phase 4 - The Fight for Success/Financial Freedom - 3% of
network marketers know that challenges and disappointment is part of life. They also know that failure is a
stepping stone for success. They try to evaluate the situation, learn new skills and improve themselves and
overcome the obstacles the encounter. They might decide to move on to a new business, but only after proper
evaluation and assessment of the new company, based on fact and informed decision. After trial and errors as well
as continuously improving themselves, they finally achieve the success they deserve.
The important thing to remember is ultimately you are accountable to yourself for your success or your failure in
network marketing. You actions or inactions will determine which it will be for you.
You may have heard it before but "Winners Never Quit and Quitters Never Win!"
by Shush Arya -
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Source: http://www.shusharya.com
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